Last-Mile Delivery Optimization at Electronic City with MileApp

Last-mile delivery optimization is critical for retailers shipping electronics to customers’ homes. As one of the pioneers of modern consumer electronics retail in Indonesia, PT Electronic City Indonesia Tbk operates a large store network alongside a fast-growing e-commerce channel.

In a highly competitive industry, the customer delivery experience is a key factor in earning loyalty and market trust.

As delivery volumes grew and the product mix expanded from small gadgets to large home appliances, Electronic City needed to make sure every last-mile delivery was fast, accurate, and transparent across its service area. This is where MileApp came in as the enabler of its logistics transformation.

Last-Mile Delivery Key Facts

5,000+ delivery tasks managed
40+ active logistics personnel on the platform
2,000+ delivery routes optimized
Core workflow: Customer Delivery
Centralized distribution through strategic hubs such as DC Citeureup

Objectives

Electronic City set clear goals for its logistics transformation:

Improve the speed and efficiency of last-mile delivery
Raise customer satisfaction through on-time deliveries
Gain real-time, end-to-end operational visibility
Increase field team productivity and resource allocation
Cut costs caused by manual route planning and fragmented coordination

Challenges

Before adopting MileApp, Electronic City faced several key challenges:

Complex deliveries across product categories, from small gadgets to large appliances
High customer expectations for on-time delivery
Dynamic delivery routes that were hard to optimize manually
Limited real-time communication between dispatchers and field teams
Low transparency due to conventional planning and tracking methods

As a result, operations were reactive rather than proactive.

The MileApp Solution

MileApp delivered an integrated digital solution that turned Electronic City’s delivery process into a single, smart, automated last-mile delivery ecosystem.

How MileApp Optimized Last-Mile Delivery:

Automated Route Optimization
MileApp’s route optimization automatically planned the most efficient routes for more than 2,000 trips, cutting travel time and operating costs.
Real-Time Visibility & Monitoring
Dispatchers monitor 40+ logistics personnel and 5,000+ active tasks live from a centralized dashboard with real-time tracking.
Seamless Communication & Proof of Delivery
Instant communication, digital proof of delivery, and comprehensive reporting ensure every delivery step is documented and accountable.
From Reactive to Proactive Logistics
Electronic City moved from firefighting to data-driven, predictive logistics management.

Results

After implementing MileApp, Electronic City achieved:

5,000+ delivery tasks completed with greater control and efficiency
2,000+ delivery routes optimized, saving significant time and cost
Higher productivity across 40 active logistics users
Average travel time of about 30 minutes per delivery leg
End-to-end visibility that minimizes errors and delays

Why It Matters

MileApp did more than improve internal efficiency. It fundamentally raised the quality of Electronic City’s customer service.

By turning a complex, manual delivery process into a structured, transparent, and accountable workflow, Electronic City is able to:

Maintain high service standards
Strengthen customer trust
Stay competitive in the consumer electronics retail market

This case study shows that the right logistics technology can be a major driver of customer excellence and sustainable business growth.

MileApp helps retail, distribution, and logistics companies to:

Optimize last-mile delivery
Gain real-time operational visibility
Boost field team productivity
Deliver an outstanding customer delivery experience

Want to see what MileApp can do for your operations? Talk to our sales team and discover how MileApp can improve the efficiency and visibility of your logistics.