Field Sales Automation at PT Pharos Indonesia with MileApp

Challenges

As one of Indonesia’s largest national pharmaceutical companies, PT Pharos Indonesia needed field sales automation to manage the effectiveness of its field sales team (MSA), which is spread across many regions. Before MileApp, outlet visits were not monitored systematically: visit reports were sent only via WhatsApp and were poorly documented.

The main obstacles were:

• No system to monitor the number and quality of daily visits
• Manual reporting that was prone to data loss
• Difficulty tracking stock and billing activities in real time
• A need for fixed-route outlet visits

Solution: Field Sales Automation with MileApp

MileApp delivered a digital field sales management solution through its Flow feature, customized to Pharos’s needs. Using the MileApp field app, reps complete structured tasks with forms that capture visit, stock, and billing data directly from the field, supporting order taking for field sales teams.

Implementation was completed within one month and covered:

• More than 30 Flows, 50% of which are in active use
• Data source integration for employee, outlet, and product stock data
• Automated onboarding of new outlets from field data
• Tiered training over 3 weeks, using a train-the-trainer approach to speed up adoption

Results

This digital transformation had a tangible impact on Pharos’s field sales operations:

• Fast adoption: Within 2 weeks, most field reps were comfortable using the platform
• Better visibility: Management can monitor daily sales activities directly in the app with real-time tracking
• More daily visits: With MileApp, the daily visit rate reached 50% (although not entirely attributable to the system)
• Fewer errors: Data synchronization improved after the v1.15 update, reducing user complaints
• Clearer work structure: Management and field teams now share measurable task benchmarks

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Want to digitize your field sales team like Pharos? Talk to our sales team and book a free demo.