Logistics Transformation of PT Sonton Food Indonesia with MileApp

The world of logistics is an irreplaceable foundation in the complex global supply chain. In an era where efficiency, speed, and accuracy are the keys to business success, logistics plays a vital role for most companies in Indonesia. Undeniably, the presence of modern technology and innovation is also continuously transforming the way logistics operates by creating new opportunities and challenges that involve resource management, transportation, warehousing, and timely distribution of goods. One example is PT Sonton Food Indonesia.

MileApp has become one of the most advanced platforms for optimizing logistics and is now widely talked about due to its sophistication and comprehensive features that help streamline deliveries, especially in the F&B logistics sector.

Recently, an F&B company named PT Sonton Food Indonesia experienced many benefits after entrusting its logistics services to MileApp. So, how does MileApp contribute to increasing the business efficiency of Sonton Food Indonesia? Here’s the review for you. Read on below!

Getting to know PT Sonton Food Indonesia

According to its official website, PT Sonton Food Indonesia is a subsidiary of the Maha Dasha Group, which has expanded its business by establishing PT Sonton Food Indonesia (SFI), a joint venture between Sonton Holdings Japan (SHD) and PT Mahadana Dasha Utama (Maha Dasha). This company has long been known in the Indonesian food and beverage industry, operating in the F&B sector with three product categories: custard, jam, and spreads.

With a focus on product innovation and a commitment to quality, Sonton Food Indonesia has become one of the major players in the local food and beverage market. With a variety of high-quality products, the company has won the hearts of customers across the country. Emphasizing sustainability and social responsibility, they continue to contribute to economic growth and community welfare.

Challenges faced

In a sales interview session between MileApp and Sonton Food Indonesia, the Sonton Food team shared the challenges they faced in tracking sales performance. They explained that monitoring field sales performance was a top priority both before and after using MileApp.

“Initially looking for a sales tracking app, came from a talk with sales. Then, after signing the quotation, the initial plan was canceled due to Talenta. Eventually, it was negotiated to try for 1 month first. After running for a month, it turned into a 1-year contract,” they explained.

Sonton Food has been using MileApp services for more than 6 months, aiming to track the sales team with targets for both new and existing sales. By subscribing to a one-year plan, Sonton Food now handles 600–700 tasks.

“Accumulation for April, May, June, July is 20, 70, 160, 400 tasks. Up until August, it reached 600 tasks,” they stated during the interview with MileApp.

MileApp’s digital innovation solutions

In its mission to optimize business processes, MileApp provides real solutions to assist Sonton Food in optimizing delivery and tracking through several key features:

1. Taking order

Taking order is one of MileApp’s advanced features. Taking order is the step where customers place a request to purchase specific products or services. In a sales context, the taking order process involves gathering necessary information such as product type, quantity, special specifications, delivery address, and customer contact details.

During an interview session with the MileApp team, Sonton Food commented on this powerful taking order feature.

“Sales use it for taking orders by creating tasks on location, and they can select their own orders and take photos as proof,” they explained.

With MileApp’s taking order feature, the Sonton Food team can now easily optimize their logistics distribution process.

2. Sales tracking

Sales tracking is a system developed by MileApp to help businesses, from large to small, track sales activities with accurate and fast data, thereby effectively enhancing sales team performance. This system allows companies to identify areas needing improvement, forecast sales more accurately based on historical data and trends, and monitor team performance in real-time.

In an interview with the MileApp team, Sonton Food shared their experience using the sales tracking feature.

“We use this app to track the sales location. The sales are located in Bekasi and East Jakarta, while the factory is in Cikarang. A total of 16 salespeople use the app. Each salesperson handles 80 locations per month,” they revealed.

With this feature, MileApp provides Sonton Food with a solution to monitor their field sales team performance, even across long distances.

Results from MileApp’s support of Sonton Food’s business

So, after exploring the points above, what are the tangible results MileApp has delivered to help Sonton Food’s business? Based on a testimonial interview with the Sonton Food team, here are the key outcomes:

1. Lifetime tracking

Lifetime tracking is a valuable advantage experienced when using MileApp. This feature allows users to analyze data, monitor performance, and make decisions based on historical information related to a specific entity or element. Unlike other apps, MileApp offers lifetime tracking, so users can easily monitor real-time performance, especially the field sales team.

2. Sales taking orders

A very real outcome that meets PT Sonton Food Indonesia’s needs is sales taking orders. This process is carried out by the sales team to receive and record customer orders. It is the initial step in the sales cycle at PT Sonton Food Indonesia, where the sales team ensures customer orders are accurately recorded and properly processed.

MileApp plays a crucial role in optimizing industrial and logistics businesses, particularly in delivery and tracking. Its presence helps business owners streamline logistics operations and monitor field team performance through features like route optimization, sales taking, and the sophistication of a real-time dashboard. What are you waiting for? Sign up for MileApp now by filling out the form below!

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