Sosro Optimizes Logistics with a Transportation Management System

Distributing Fast Moving Consumer Goods (FMCG) is a challenge of its own: as the name suggests, these products are needed quickly and in large quantities. That is even more true for products from a well-known, much-loved brand like Sosro, which turned to MileApp’s transportation management system (TMS) and warehouse management tools to keep its logistics costs in check.

Founded in 1970, PT Sinar Sosro has earned the trust of Indonesian consumers as a soft drink producer, particularly of tea-based beverages. To protect its track record and improve service quality, Sosro partnered with MileApp on technology innovation in logistics.

Challenges in Logistics Operations

Logistics plays a vital role in customer satisfaction, making sure customers get the goods they want on time. Yet logistics processes are often complex and prone to error.

Cost is one of the main challenges. Amid this complexity, companies often incur unexpected and even wasted expenses. Fuel costs, for example, can balloon because of weak transportation management or fluctuating oil prices.

Another example is rising inventory costs caused by poorly balanced warehouse management of inbound and outbound goods. Over time, this can increase operational errors such as incorrect data entry and misplaced goods, which in turn lead to delivery errors.

Optimized, Automated Warehouse Management for Accurate Product Placement

With distribution points spread across Indonesia, Sosro faced these logistics challenges too. But it also saw them as an opportunity to improve service quality and customer satisfaction.

MileApp’s Warehouse Management System (WMS) helps the Sosro team tackle warehouse management challenges. The team can pick orders quickly because product locations are already known from the data in MileApp, so warehouse staff simply go to the right spot instead of spending time searching for items.

Grouping products by customer demand also becomes easier and more systematic, for example grouping products by different expiry dates. Storing unsellable products can be avoided too, because returns to the factory run more smoothly.

Load Optimization in the Transportation Management System to Cut Wasted Costs

Next comes transportation management and the delivery of Sosro’s products. MileApp’s Transportation Management System (TMS) helps Sosro deliver its products faster without high costs.

With the load optimization feature, the company can calculate the maximum number of products a vehicle can carry and how many vehicles are needed to deliver all of them. 3D visualization makes it even easier to arrange products inside each vehicle. As a result, the company can save on logistics costs by using its fleet more efficiently.

Beyond vehicles, the company can also monitor couriers and drivers in the field, such as departure time, idle time, task completion time, and task status. This real-time tracking helps measure employee and company KPIs and supports better short- and long-term decisions.

Conclusion

By combining a WMS for faster, more accurate picking with a transportation management system for load optimization and real-time monitoring, Sosro has the tools to reduce wasted logistics spending and deliver its products on time across Indonesia. MileApp also supports last-mile delivery for distributors that need end-to-end visibility.

Looking to lower your logistics costs? Talk to our sales team and book a free demo.