Unilever Boosts On-Shelf Availability with Retail Execution AI

To improve the visibility and effectiveness of in-store execution across Indonesia, Unilever partnered with MileApp and its Retail Execution AI solution. In just one month, the technology was rolled out to thousands of field users and delivered real changes in compliance, efficiency, and on-shelf product availability.

Challenges

As one of the world’s largest FMCG companies, Unilever faced major challenges in managing store execution at a national scale. It needed to:

• Increase the number of stores with optimal On-Shelf Availability (OSA).
• Ensure consistent Share of Space compliance across LMT and MT channels.
• Reduce audit time that was holding back field team productivity.
• Deliver accurate, real-time field data from more than 350,000 stores, from traditional outlets to modern trade.

Solution: Retail Execution AI from MileApp

Unilever adopted MileApp’s Retail Execution AI, powered by advanced computer vision and machine learning (AI image recognition). The solution was trained on:

• More than 1,100 Unilever SKUs across 16 product categories
• A minimum shelf detection accuracy of 98% from day one
• Rapid rollout to 7,000 field users across Indonesia in less than one month

The solution automates in-store visual data capture through the MileApp field app, detects product availability, calculates Share of Space, and generates instant analysis to support decision-making.

Results

Within just three months, Unilever recorded significant performance gains:

• Up to 24% improvement in On-Shelf Availability (OSA) Excellence, keeping products consistently available and increasing the number of high-performing stores.
• Share of Space compliance up by as much as 6% across modern and traditional trade channels.
• Audit time cut by an average of 56%, letting field teams focus more on selling and managing customer relationships.
• Accurate, real-time field data available consistently, supporting visibility and faster decision-making across the organization.

Read also: Tiracipta Logistik Drives Operational Excellence and Scale with MileApp

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